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In relation to the Honda Hrv 5 door advert and one other car advert of your own design, what techniques do advertisers use to sell cars through the medium of display ads?
Member rating: No Rating | Words: | Submitted: Sat Aug 30 2003
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In relation to the Honda Hrv 5 door advert and one other car advert of your own design, what techniques do advertisers use to sell cars through the medium of display ads? Not even today, in the 21st century is it possible for a human being to casually walk down a city street and not have their eyes lured to massive advertising billboards. It's not just there where you're fixed to look, but also in all sorts of magazines and on the Internet. Many display ads contain images and text to ensure they stand out and get noticed. The advertisement of cars is very different to other forms of impulse advertising because buying a new car would cost thousands of pounds whilst, for instance a chocolate bar could be purchased for around about 30 pence. Most product ads would simply have an image of the item, but cars have a slogan...
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