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In order for the customers to purchase the Nokia 6600 from the retailer,
Member rating: No Rating | Words: | Submitted: Tue Nov 08 2005
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Sales and customer service Task 1 Introduction A sales promotion may be defined as on attempt to create interest in and stimulate sales of a product or service by a non-standard activity in a limited period of time, or with a controlled amount of product (while stocks last) In many ways, a sales promotion is a link between advertising and direct selling. It gives the advertiser an extra benefit to draw to the consumers attention, persuading them to go to the shops, and it allows the manufacturer's sales person to revitalize the interest of the retailer by having something new to discuss or offer. There are two types of promotion: * Trade promotions- manufacturers promoting to retailers and wholesalers. * Consumer promotions- manufacturers or retailers promoting to the final consumer. I will promote mobile phone Nokia 6600. It is important to understand that sales promotion includes more than just money off voucher on the pocket...
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