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In my media studies coursework I will be comparing two television advertisements, the vectra with the Kia advert. In the vectra advert there are boys playing football on the streets of an Italian Buildings and the referee shows up in the vectra
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In my media studies coursework I will be comparing two television advertisements, the vectra with the Kia advert. In the vectra advert there are boys playing football on the streets of an Italian Buildings and the referee shows up in the vectra. In the Kia advert, the cars are floating in the blue cartoony like skies on cotton white clouds. In this coursework I will be analysing the following techniques and their effects: * Colours used * Editing * Lighting or Special Effects * Settings * Sound * Presentation of the product * Camera angles and shots * Words or phrases used * Audience and effectiveness In both of the adverts there were two completely unique settings. The vectra`s setting was a dull coloured, Italian building where as compared to the Kia`s advert which in turn had a cartoony graphical setting of the blue skies and white clouds. The vectra`s setting creates a sophisticated atmosphere where as compared to the...
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