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In a world where everyone is affected by advertising, there has to be a way to find out how it is done - I have analysed two leaflets to help me; these are 'Lombard Direct' and 'Freedom Finance'.
Member rating: No Rating | Words: | Submitted: Mon Jan 26 2004
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Media In a world where everyone is affected by advertising, there has to be a way to find out how it is done. I have analysed two leaflets to help me; these are 'Lombard Direct' and 'Freedom Finance'. The main similarity between the two leaflets is the audience. Both leaflets aim to persuade young to middle aged adults. The one main difference between the two leaflets is the style of print. 'Lombard direct' uses bold, capital letters on their leaflet symbolising power and strength. 'Freedom Finance' uses small, rounded print symbolising simplicity and a slightly friendly atmosphere. As I have previously mentioned the main similarity between the two leaflets is their target audience. Both texts aim to persuade male persons, aged between 25 and 40 years, who have a well-paid job and a wife, maybe even children. I can tell this because of the complex language used. '...Unsecured...administration...equity...arrears.' The leaflets do this when revealing their...
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