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Image Analysis Using A Comparison of Print Adverts From 1940's - 1960's and Contemporary ones.
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Media Studies Coursework I am going to use Maslow's hierarchy of needs to compare two different adverts. The first car advert is from the 1950's and then the second car advert will be from the early 21st century. I am going to use a list of typography, slogans, lighting, images etc to compare the two adverts. Summarise Maslow's Hierarchy of Needs and Explain How This Model Might Be Useful to a Study of Advertising Abraham Maslow was a social theorist of the 1950's who developed the hierarchy of needs. He developed the model to show how humans are motivated by their unsatisfied needs. The pyramid is split up into two different sections. The basic needs and the higher needs. The basic needs consist of physiological and safety and the higher needs consist of social, self-esteem and self-actualisation. You can not move up the pyramid until you have...
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