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I think that promotion is the main problem with MILO. There seems to be very little knowledge of the product among all age groups. I think that MILO needs to be promoted mainly as a sports/energy drink, because this really targets the younger market
Member rating: No Rating | Words: | Submitted: Mon Apr 24 2006
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Page 2 - Introduction Page 3 - What Is MILO? Page 4 - What Is MILO? Page 5 - MILO's Competitors Page 6 - Primary Research Page 7 - Primary Research Page 8 - Marketing Plan Introduction Nestle was founded in the 1860's by Henry Nestle; a pharmacist who had developed a food for babies who could not breast feed. The company then merged with the Anglo-Swiss Condensed Milk Company in 1905. By this time, Nestle was operating in countries such as the USA, Spain and Switzerland. Profits rocketed during the war, milk powder being used instead of fresh milk, and quickly dropped afterwards. This opened opportunities to set up factories in developing countries, due to cheap labour. The company has continued to develop and be very successful in many countries all around the globe. Some of the products sold include; baby foods, dairy products, cereals, ice creams, chocolate...
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