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English Media Coursework Introduction I am analysing the genre of advertising. The first advertisement that I am analysing is print, and the second is moving image. These media advertisements will be compared to each other over selling techniques and their effectiveness. The print advertisement is based on 'Imperial Leather Bathtime' and the moving image is based on 'Lynx Shower Gel'. I have chosen two similar products to make the comparison easier to comprehend. Analysis One As I have already mentioned, this advertisement is print, and is promoting 'Imperial Leather Bathtime'. The first point to consider is the placement of the advert in general. This advert is taken from 'Now' magazine which is a popular magazine which many people will buy. Another important factor is the size of the advert which is A4. More people will notice this advert making awareness and therefore sales rise. The placement leads onto target audience. The target audience is generally...

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