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I aim to develop a trainer that increases the Adidas’ product range. I intend to produce a product that appeals to my target market. Product range is similar products produced by
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PRODUCT DEVELOPMENT A product is the good or service that is being offered for sale. I aim to develop a trainer that increases the Adidas' product range. I intend to produce a product that appeals to my target market. Product range is similar products produced by a single firm that compete with one another, usually catering different segments of same market. Adidas has an important brand image that I must consider in its development. Branding is giving a product a unique name to distinguish it from other products that may be similar in their use and purpose. The aim of this task is to create a product that is differentiated from its competitors. There are a number of ways that I can differentiate my product. * One of these is by giving it a specific and easily recognisable name * Also applying the Adidas logo onto it * Product features will be different from other...
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