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How does the presentation of an advert target its audience?
Member rating: No Rating | Words: | Submitted: Fri Aug 26 2005
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How does the presentation of an advert target its audience? Advertisements are basically a way of communicating with the consumer. Companies thrive on the effectiveness of their advertisements as they need to be attractive in order to entice the public into reading them thus enticing them into buying a product. In advertisements, companies always make their product sound phenomenal and make it out to be the best. Also, usually in beauty or food advertisements, the product is enhanced even more by scientific jargon e.g. amino peptide complex, bifidus digestivum and zinc formula all pop up in certain advertisements. Advertising agencies use this to make their product sound sophisticated, complex and to baffle the consumer into thinking that the product is some scientific innovation that will improve their life one hundred percent. Consumers fall into this trap and this is how the industry thrives, through aspiration and disappointment. ...
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