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How does the Hovis advert work as a myth?
Member rating: No Rating | Words: | Submitted: Thu Jan 29 2004
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How does the Hovis advert work as a myth? Myths are seen as being false stories or tales. But Myths have a sense of appearing real or seeming natural. Advertising in the present world relies on myth to represent a fake realism or qualities that can be reqconised through the product. The myths in adverts try to make us believe that the product can work and wonders and solve our problems. The picture in the Hovis advert is set in a typical 1940/50's home on a Sunday evening. The picture suggests that life is going well for the family but these people living in this era are technologically behind from us today. The people in the picture have facial expressions that tell us that they don't have a care in the world and everything is hunky dory. This tells the people looking at the ad this is what life could be like...
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