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How do advertising images persuade us to consume?
Member rating: No Rating | Words: | Submitted: Mon Dec 22 2003
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How do advertising images persuade us to consume? Advertising images confront us in our everyday lives in an attempt to persuade us to consume their products. They are one of the most important cultural factors moulding and reflecting our life today. They are inescapable and the main aim of any company is to be 'top of mind' and on the consumers 'shopping list'. However, Dyer argues that we usually take adverts for granted because they are so pervasive, but many people claim that they are one of the most important influences in our lives. Advertisements depict a general social image and message in their sales pitch. Dyer argues that the advertising media has the ability to "shape and sometimes change a persons behaviour, opinions and attitudes" (Dyer: 73). He also comments on the fact that an advert sometimes "promotes general ideas and beliefs" (Dyer: 73). The primary function of advertisements is...
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