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How do advertisers in the printed media seek to influence us?  

Member rating: No Rating | Words: | Submitted: Tue Mar 09 2004

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How do advertisers in the printed media seek to influence us? When advertisers are making adverts they have to try and make their advert stand out and make people look at it or read it with the key aim of selling their product in mind. Advertisers have to look at three main parts to an advert, the layout and colours being used, which graphics to use and how to make them look good and the copy content. Many techniques are used by advertisers trying to influence us to be interested in, and to hopefully buy, the product they are marketing. In order to create a demand for their product advertisers not only use the straightforward selling points of showing the features and benefits of their product, they also use imagery and suggestion to link their product to an ideal that others want to be a part of. Different methods are used...

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