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How are Third World countries depicted in contemporary advertising  

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How are Third World countries depicted in contemporary advertising? This essay will explore the different ways in which advertisers from the first world or more developed countries have chosen to represent these countries to the Western audiences. I will investigate the three main ways these under developed countries are perceived. Firstly I will look at the perception of the Third world being in extreme need of aid and the impression of "desperation" which comes across from adverts concerning poverty, child labour and other types of advertising like this. I will look at the different ways in which this has affected the western society's views on the third world. Secondly I will look at the advertising of countries in the third world as beautiful, tranquil places in which people from the developed world are persuaded to come and spend their holidays in. Thirdly, I will look at the ways in...

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