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TASK 1 The marketing communications industry consists of four main groups. These are the media, the clients, the agencies and support organisations. (Source: Fill, 2006). They are all interdependent with each other, as each needs another to operate. Clients have the option to take on their communications themselves, or to get another party to do on their behalf. Most take on the help of agencies. This is mainly because taking on their own marketing communications can be very costly and inefficient. Enrolling the help of a specialist agency enables them of these problems. Agencies are companies that provide a specialist service to another company. There purpose is to take on work that a business may not be able to do. In this context, the agencies are to provide services in market communication such as advertising and media. There are a few agencies types that are available to companies. Firstly there are the full...

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