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GCSE English Language Assignment, KH2 Media The purpose of advertising is to familiarise the public with a certain brand or product. Companies spend millions of pounds a year on advertising so that when the public are searching for a product or service a certain brand is recognised and, as a result, their product or service is chosen. Companies need to ensure that their money is spent wisely. They do this by completing extensive market and physcological research. Members of the public from a company's target group or audience are chosen to express their views about the advertisment before it is published or aired. Media can include television, cinema and radio. This is the communications aspect of advertising. The other area for advertisments are the press. This contains the national and regional press (newspapers, magazines), posters and specialist publications that are aimed at a narrower market for people with certain interests (hobbies etc.) Collectively,...

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