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Adam Carr Fragrance Advert Analysis Advertising is a multi-million pound industry. Each advert is aimed at projecting an image of a product at a particular audience. Each audience is carefully targeted; the packaging, the use of colour, pictures, wording and use of emotional appeal are all carefully thought out. I have chosen a range of fragrance adverts; these are Hugo by Hugo Boss and Jazz by Yves Saint Laurent. Each one uses a different combination of visual, presentational and language devices to get their message across. Firstly, I think the advert for Jazz made by YSL is aimed at sophisticated businessmen in their mid-twenty's to early thirty's. The advert consists of a large picture of the fragrance with a scene of two businessmen and a businesswoman, who is talking on a mobile phone, walking down a street in a city. The whole advertisement is in black and white which helps to give off...

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