For my media coursework we looked at advertising. My task was to create a campaign for a new brand of trainers called Streets.

... The Supporting Account. For my media coursework we looked at advertising. My task was to create a campaign for a new brand of trainers called Streets. I must decide upon a target audience for Streets and chose a model name. I should create a brand logo and then choose a typeface and design for the model name. I will also need to come up with a slogan for my adverts and consider carefully a unique selling point and I should also consider the key media concepts, representation, language, audience and institutions. I should identify my target audience and then create two print advertisements, one aimed and boys and the other aimed at girls, a television advert in a twelve square storyboard and write a script for a radio advertisement and record it. My product I was advertising was a pair of trainers called Blade. I chose Blade because it suits

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