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Tom Kwei Media Studies A01: Explore the importance of a PV as a market tool On 1st August 1981 a new way of life way of life was brought into millions young viewers homes, MTV was born, and with it was its life essence, the pop video. Pop videos became a global phenomenon: it allowed artists to establish there image and genre, it gave the audience heroes, fuelling there desire to become like these stars and most importantly, it became an invaluable source for agents promoting there latest money spinners. And with the advent of video sharing sites, such as you tube, the music video is just as important and influential today, as it was 27 years ago. Pop video have many different uses, but among these the most important is as an advertising tool. A good video can often rescue a terrible song, by implementing certain ideals into a video; it really can change...

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