Examine the language used in the two magazine advertisements. ‘Immac’ is taken from ‘Cosmopolitan’, a monthly magazine aimed at woman and ‘Clinique’ is taken from ‘GQ’, a magazine aimed at men.

... Media Assignment ('Immac' and 'Clinique') Examine the language used in the two magazine advertisements. 'Immac' is taken from 'Cosmopolitan', a monthly magazine aimed at woman and 'Clinique' is taken from 'GQ', a magazine aimed at men. How do the advertisements use language to achieve their purposes and influence their intended readers? In your answer you might refer to lexis, grammar, overall structure and any other matters relating to language that contribute to tone, style and purpose. Immac Advertisement The Immac advert is trying to sell 'The Immac Body Care Collection'. This includes a 'Body Toning Gel',' Body Conditioning Milk', an 'Invigorating Body Scrub' and a 'Moisturising Satin Mousse'. As was said in the question the source of the advert is the 'Cosmopolitan' so the readers would be predominantly females who were interested in health and beauty products. So the location of the advertisement is well thought out as it is locates itself in a position

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