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Examine how the Renault Laguna advertisement appeals to its target audience.
Member rating: No Rating | Words: | Submitted: Mon Sep 29 2003
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Jessica Scales Examine how the Renault Laguna advertisement appeals to its target audience Advertising tries to catch a reader's eye to get them to read the advert and then go out and buy the product advertised. An advertisement in a magazine needs to catch the eye as most people just skim or flick through, so an advert needs bright colours and bold writing. Car advertisers have to face certain drawbacks with cars such as the expense of the car and all the hidden charges that are not thought of until after the purchase of the car. Expenses could include tax or insurance. Car retailers try to overcome this problem by offering free insurance for a period of time. Maintenance could also be a problem. A solution for this is by offering free breakdown cover or a warranty for a designated time. For example 3 years warranty. Other problems concerning cost...
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