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Essay on The Guide Dogs For The Blind Association Advert The purpose of the advert is to attract any adult, who would be willing to adopt a litter of puppies and contribute towards putting them through a training course that lasts eighteen months. However, the target audience for the advert could be practically anyone, as the advert has been designed to "capture the heart" of whoever reads it. The ways in which the advertisers have managed to encourage people to take part in the programme are anything from tactful adjectives such as cuddly and cute, to large illustrations of doe-eyed puppies that the reader is drawn to. On quick examination of the advert, your attention is instantaneously taken to the eyes of the puppy featured in the large photo. Above the photo of the puppy in large plain text are two words, "Star Pupil". The choice of "Star...

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