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English Media Coursework: In this essay I will be comparing four adverts. These adverts are as follows Citroen C4 - Dancing Transformer, Fosters - Robot Cleaner, Stella Artois - Hidden British airman and Grolsch - Grolsch Premium Lager. This essay will compare these four adverts and also portray the way they use certain techniques to attract the viewer into buying into their products. The first advert to be analysed is the Citroen C4 - Dancing Transformer. The basic storyline of this advert is as follows; a Citroen C4 is in a car park, then suddenly like a 'Transformer' turns into a robot and with its stereo playing dances to music. This advert has been proved so effective that it has actually won awards for its computer rendering and ability to sell the product. This advert uses a variety of advertising strategies to formulate a strong front to this advert. The music...

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