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Do charity adverts have to be shocking in order to provoke a response?  

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Do charity adverts have to be shocking in order to provoke a response? Charity adverts - what do they make you think of? Do they make you whip out your wallet without a second thought or do they make you shudder at the thought of having to part with your hard-earned cash? If you fall in to the latter category then it seems that you are not the only one. More often than not, nowadays charities have to work harder to get their donations, which leaves them wondering how they can act in order to provoke a response. To shock or not to shock? This is the question that is the most frequently posed to multi-national organisations and one in which I fully intend to answer. Nowadays charity adverts are becoming increasingly shocking. We as the public could be thought of as the cause as we as...

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