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Customer Behaviour 1.1 The aims of this assignment is to find out what I understand about Customer Behaviour and the knowledge we have about different buying habits of customers what makes us as consumers purchase that particular product from the shops. If you look at any product whether they are clothes, shoes, or even if they are household items like food and toiletries it normally has a story behind it to sell that product, in this case that brand. Marketers can influence consumers to buy any product they want, they do this by using a process known as market concepts this process is used in every day life whether it is a superstore or the local corner shop selling milk and bread. 1.2 First the marketers would find out what is the purpose of the product who would Use that particular product and why they would use that product. This would be in...

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