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Critical Analysis of A Campaign Advert.
Member rating: No Rating | Words: | Submitted: Thu Dec 04 2003
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G.C.S.E Coursework-Media- Critical Analysis of A Campaign Advert A Campaign Advert is a type of advert that tries to sell an idea or opinion rather than a product. In this case the idea that I am analysing an advert from the "LYNX" anti fur organisation. The advert is telling us not to buy fur originated clothing products. The Director uses different camera shots and angles in order to make the advert effective. He also uses the characters to make it more effective by using costume and make up. I will cover all of this through out the analysis. The set is supposed to be a fashion show. We can tell this because there is a catwalk and an audience of mainly photographers in the set. The sets that are used are 1: White background with model against it. 2: Two camera shots showing 2 more models come out from behind...
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