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Contrast and compare two advertisements.
Member rating: No Rating | Words: | Submitted: Wed Sep 22 2004
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Contrast and compare two advertisements. The advert for the Vauxhall Zafira is set in a people carrier, presumably the car itself. It shows a 'mother and daughter' dressed in casual clothing. The mother is smiling as she drives suggesting she is content. Also featured prominently in the advert are 5 teddy bears sat in the 5 remaining seats. Because of this and the catchphrase of the advert - 'Sometimes you need extra space for friends' it is evident that the unique selling point (USP) is that the Zafira is 'spacious and has 'extra space for friends.' Just by looking at the photograph you can see how they make the USP appealing to all types of people. The image itself features only the girl and her mother so this may appeal to single parents, but I think that it is a family car directed at the mother. It also appeals to both large and...
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