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Consumer Product Branding Eric Walk Product advertising creates false impressions about value and quality and causes people to act irrationally. As a matter of fact it has gotten to the point that people are walking billboards for clothing companies. In my opinion, consumer product branding costs the consumer too much money. Here's why: In case you don't already know product branding is when a company takes its product and creates a unique identity for it. Then, through various advertising mediums, it iterates and reiterates to people how their product is the best. For example clothing companies like Abercrombie and Fitch(tm) don't advertise on TV, they advertise on the products themselves. For example I have two Abercrombie(tm) tee-shirts and both of them say ABERCROMBIE across the front in big bold letters. They still are just tee-shirts. And, of course there is the approach that is taken by the Gap(tm), they...

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