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Comparison of two different alcoholic adverts: Castlemaine XXXX and Boddingtons.  

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Comparison of two different alcoholic adverts: (Castlemaine XXXX and Boddingtons) Advertising is the key to selling any product today, and convincing the shopper to buy your product is the way to success. Advertising is available today in many different shapes and forms, for example in newspapers, magazines, and on television. It was not until the 1950's when commercial television started being broadcasted did we see the first television adverts appear advertising cleaning products. Over the years many products have built up an excellent reputation as great products because of the initial impression given by the advert. A product that has made its name from advertising is alcohol. Alcohol advertising has a many different ways of promoting the product due to the many different varieties of people that drink different varieties of alcoholic drinks. For example adverts for alcoho-pops (Bacardi Breezers and Reefs) are aimed towards youngsters/ females. Advertising for beer, or bitter is a lot...

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