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Comparison Of Two Adverts Television is a popular form of entertainment throughout Great Britain, and is also one of the most popular ways to advertise through. The power of attracting costumers through the advert is based upon the persuasiveness of the advert. I will compare and contrast two adverts below to show how they provide their persuasive touch. The first advert is the Virgin Mobile advert which is giving away free mobile phone call minutes. This is the sequel to 'The Wycliffe Advert' in which Wycliffe, who is a famous celebrity, still remains trapped in a middle-aged women's house, who outwitted Wycliffe by asking for his autograph, but infact, tricks him into signing a contract, which makes him trapped in her house. This advert uses many close-up shots, because the change in expression of Wycliffe as he is continuously being held captive is where the majority of this adverts humour comes from....

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