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Comparing and contrasting two mobile phone adverts Advertising is a very important part of all promotional campaigns. It is used to encourage audiences to buy the product which has been advertised. Advertising is shown in many ways through TV, radio, magazines, newspapers, billboards and leaflets. Many campaigns have been extremely successful. A successful campaign is one that becomes part of everyday life, immediately associated with the product and is instantly recognizable due to a strong logo or popular sound or song. If the advertising is talked about and creates interest in its own right it is more likely to succeed in what it has been set out to do. A company knows when a campaign is successful when it is the first name thought of by the public in relation to a certain product and thereby increases sales of that item or range of products. Coca cola and Levi are examples...

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