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Media Studies Essay - Compare two similar advertisements All advertisements essentially have one purpose - to manipulate the way we think in order to persuade us to do something that they promote. In this essay, I will be comparing the way in which two different advertisements, both promoting similar products, do this. The first advertisement is from the 'Breitling' company and advertises its brand of watches; the second advertisement however advertises 'Accutron' watches. Firstly, both advertisements are similar in that they both make use of an aeronautical theme to promote their watches. Breitling uses the fact that its hot-air balloon was the first balloon ever to complete a "non-stop round-the-world" flight, to establish to the reader that its products are reliable and to provide an incentive for the reader to buy. Accutron on the other hand uses the fact that NASA chose to utilize its "timekeeping technology for America's first trip...

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