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Compare the ways in which advertisers use language and presentation to persuade readers to buy cars.
Member rating: No Rating | Words: | Submitted: Sat Oct 23 2004
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GSCE English Media Unit Compare the ways in which advertisers use language and presentation to persuade readers to buy cars. In this capitalist society people are persuaded by advertisers to consume products which are not even needed. Companies need people to consume in order for the economy to flourish. People who already have cars which still perform well do not really require the replacement of a further one. Cars are pretty similar to one another; all cars have one principle in their manufacture which is to move from one place to another (transport). The difference which divides the cars in groups is the engine size, colour/finish, gadgetry etc. However, it is these differences which persuade people to consume cars even if there is no need to purchase one. This is the job of companies; they sell so called 'dream cars' which have fancy gadgets and fast engines etc to satisfy the aspiration...
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