Compare the way in which two adverts seek to persuade their audiences

... Compare the way two adverts seek to persuade their audiences to buy their products. I will be analysing two different display adverts and comparing the techniques they use to draw potential buyers in. The cosmetics industry often uses models in their advertisements to make the audience want to buy their products. These Customers tend to buy the product in order to try and look as beautiful as the ones modelling the product. I picked two cosmetics adverts, however on of them is for a hair related product and the other is for make up. I did this because I wanted to see how the two would differ in their advertising methods. My first advert is for a Ghd strraighteners travel bag, and my second is for Bourjois 'non-sticky' lip gloss. The Bourjois advert consists of a model with her hair parted in such a way that it covers the top half of

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