Compare the two in terms of how they attempt to sell their respective products and examine each in terms of how successful you think they are likely to be in selling their product.

... Select two television adverts that promote a similar product. Compare the two in terms of how they attempt to sell their respective products and examine each in terms of how successful you think they are likely to be in selling their product. After analysing both the Carlsberg and the Guinness adverts my first observation was that, although they advertise similar products, they are extremely different in content. This is very significant because it shows that these two companies have vastly different ideas and maybe different target audiences when it come to marketing their product. The Carlsberg advert is a very modern; male orientated sketch, which combines realism with fantasy. It starts with trendy, up to date/club scene music then the first shot opens on three 'normal' looking 'blokes' walking through sliding doors. The entire advert is based upon following these three blokes on their holiday. They board the plane and the

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