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Compare and contrast two advertisements for similar products. You should evaluate the techniques used in the adverts and comment on the extent to which they comply with 'The Code' established by the ASA.  

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Compare and contrast two advertisements for similar products. You should evaluate the techniques used in the adverts and comment on the extent to which they comply with 'The Code' established by the ASA. I have chosen two adverts for washing-up powder, 'Persil' and 'Bold'. I will be comparing and contrasting the two adverts and evaluating the techniques used. I will also comment on the extent to which they comply with 'The Code' established by the ASA. The first advert I will talk about is the 'Persil' advert. The target audience for this advert is young children as the advert looks like a drawing and has a picture of a child with bits of coloured paper stuck all over him. This attracts a child because it is very colourful and there is coloured paper with scissors and crayons which children like. The picture is close up and fills the whole page. This is...

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