Coursework.Info - Inspiration in an Instant

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Compare and contrast the range of product and charity/issue advertising we have studied Usually only multi-million pound businesses advertise, because they can afford to. Companies like Coca Cola and charities like Oxfam have large budgets assigned purely to advertising. Advertising has a dichotomy, which means it has two sides. Either the promotion of a product, to increase profits or raising awareness about a charity or an issue, to increase donations or to be informative. There are many ways of advertising, such as: Television, radio, cinema, magazines, billboards, taxis, buses, underground, etc. Clever techniques are used to advertise products or charities. If the company wants us to buy a product, they make it look good and desirable. If a charity is advertising, they show us how poor people are living, before the money we have donated, then show them happy when the money has been donated. The charity advertisements play with our emotions....

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