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Compare and contrast a range of product and charity/issue advertising Advertising is a multi-million pound industry; charities/issues with a small percentage of advertising and funding, such as Oxfam or Red Cross, and companies with a much larger percentage of advertising and funding, such as Nike or Cadbury's. These two sides of advertising have two different aims; product adverts aim to increase profits, and popularity, unlike charity/issue adverts, which aim to raise awareness and donations. Large companies have vast budgets purely allocated to advertising, whilst charities/issues have to use money from donations only, to produce low-budget adverts. Adverts are displayed in a variety of ways, in a diverse range of places, such as on T.V, on billboards, in shop-windows, in magazines and newspapers, on the internet, on the radio, on the sides of buses and in cinema adverts. We will now discuss the similarities and differences of product and charity adverts, discussing them...

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