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Compare a 2002 Mercedes Benz advert with a 1959 General Motors advert.
Member rating: No Rating | Words: | Submitted: Tue Sep 16 2003
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Textual analysis - comparing a historical text with a modern text. Compare a 2002 Mercedes Benz advert with a 1959 General Motors advert The MB (Mercedes Benz) advert is very bland and plain, with no picture of the car at all. The basis of the advert is trust in the quality of the MB advert. Contrastingly, The GM (General Motors) advert is dominated by a large painting of the GM car. The MB brand has an image of quality and longevity in its cars. MB don't need to heighten their image in society so they can use abstract adverts that will boost sales more than they will increase the status of the MB brand. However, GM had not as strong a brand as MB does now. Therefore it had to use text such as "nothing outside your home returns so much in pleasure, comfort and convenience as a new General Motors car." This...
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