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Year 10 Media Studies Commentary and Textual Analysis for Advertising Project Advertising is a technique used to make a product publicly known and may also be used to encourage sales within a company. Companies that are multi-national may elongate their advertising techniques by using celebrities or well-known personality's as to reinforce their product. By doing so, potential buyers may feel more attracted to these products as they may be publicised by their idols and as a result may buy the product. Companies, which derive from smaller firms also, need to advertise to attract customers and business deals but may advertise on a smaller scale than existing larger companies. When compelling an advertisement, companies often target their advert towards a specific age group. For example, an advert for a new pair of trainers would be vibrant, energetic and fast paced as it may be targeted towards a teenage audience, therefore including all the...

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