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Choose two adverts to compare. Explain how the advertiser presents the product to the consumer and discuss the similarities and differences between your chosen adverts. For each one, you should consider the presentation (layout), the copy (language), the message and the target audience I have chosen to compare two adverts on cars. They are for a Mercedes-Benz and a Chrysler Voyager. I will be looking at all aspects of my chosen adverts and comparing them to each other. The advert for the Mercedes-Benz is very personal, and is constantly putting the reader in the driver's seat. It is laid out like a cinema screen, and that comparison continues throughout the advert. The picture is very passive and immediately places the reader at the centre of the advert, and the whole layout is calming. In comparison, in the Chrysler Voyager advert the attention of the reader is not immediately drawn to...

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