Salma Ahmed
English Lit. GCSE Student
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Chocolate Bar Advert Analysis.
- Words:
- 1045
- Submitted:
- Thu Feb 05 2004
Have a little read: ... H/W 8/10/03 Susie Willmott My Chocolate Bar Advert Analysis Media Categories In this chocolate bar advert, the slogan and the chocolate bar name are the biggest features of the copy. The name of the chocolate bar, 'Elevation,' is illuminated by intense colours, such as orange, red and yellow; all fiery, energetic shades, which back up the name 'Elevation,' that implies strength and penetrating energy. The slogan in the 'Elevation' chocolate bar advert is 'Resist Gravity,' the font being conspicuous and immense, it is telling the spectators that if they bought 'Elevation,' they wouldn't just get the gorgeous chocolate and creamy center, but they will also be buying the power to defy gravity and boost their sophistication and popularity. The words above each picture are small but simple to read, leaving the advert looking like a comic strip. The bold colours of the advert attract teenagers' eyes and then imprint themselves on their minds. Representation The
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