Coursework.Info - Inspiration in an Instant

On the left is an image preview of every page of this document, and below are the first 150 words with formatting removed:

H/W 8/10/03 Susie Willmott My Chocolate Bar Advert Analysis Media Categories In this chocolate bar advert, the slogan and the chocolate bar name are the biggest features of the copy. The name of the chocolate bar, 'Elevation,' is illuminated by intense colours, such as orange, red and yellow; all fiery, energetic shades, which back up the name 'Elevation,' that implies strength and penetrating energy. The slogan in the 'Elevation' chocolate bar advert is 'Resist Gravity,' the font being conspicuous and immense, it is telling the spectators that if they bought 'Elevation,' they wouldn't just get the gorgeous chocolate and creamy center, but they will also be buying the power to defy gravity and boost their sophistication and popularity. The words above each picture are small but simple to read, leaving the advert looking like a comic strip. The bold colours of the advert attract teenagers' eyes and then imprint themselves on their minds. Representation The...

Get instant access

• Instant, unlimited access to our documents in full
• Swap your work for free access, or pay £4.99
• To see the full version of this document and 147,038 others

OR

Receive email updates for this category

• Simply tell us your email address and receive a weekly Study Help Email for FREE
• Receive 3 FREE essay views with each email
• Get all the latest essays from Coursework.Info & discussion from TheStudentRoom.co.uk