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Charity advertisements - The two adverts I am going to compare are a R.S.P.C.A Christmas advert for the prevention of cruelty to animals during the Christmas period and an Oxfam advert for needy countries ravaged by famine and poverty.
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Charity advertisements The two adverts I am going to compare are a R.S.P.C.A Christmas advert for the prevention of cruelty to animals during the Christmas period and an Oxfam advert for needy countries ravaged by famine and poverty. Purpose Though both adverts are for different types of charity both have the same purpose, which is to gain peoples attention and appeal to them for donations to fund their work. They do this as neither company receive funding except for what the general public give to them so adverts like these are needed to help the company achieve its goals. They both ask for monthly donations the adverts purpose is to gain these they do this by considering the audience and writing in styles to appeal to this audience specifically. Audience the adverts differ in who they try to appeal to the R.S.P.C.A advert uses a simple story of a cat being saved after almost...
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