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CAR ADVERTS With the changing times and the acceptance that women are capable of driving safely on the roads, more and more car adverts are targeted towards women. The adverts themselves vary from the adverts aimed at men. The ones aimed at men exert power and dominance on the road, whereas the adverts geared for women use phrases such as 'slip into something a little more revealing this summer.' But for both sexes a car is recognised as an indication of wealth and class. It also indicates lifestyle, it is very unlikely to see a mother driving her 4 children to school in the latest BMW Z8. People are very concerned about the image they portray about themselves and their lifestyles. For this reason, cars are more and more of an icon, a symbol of status than they have ever been before. When the automobiles were...

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