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Cadbury has value added to its products in many different ways  

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C4: An understanding of what value added to the process for the product or service and for the business as a whole. Value added to Cadbury Cadbury has value added to its products in many different ways, for example the different sized chocolate bars that can be purchased by the customers, there's lunch sized dairy milk bars for children to eat with their packed lunch at school, and there's also different flavoured chocolate (mint dairy milk and orange dairy milk). This all adds value to Cadburys product because it ensures that Cadbury stays competitive amongst its rivals. By producing unique chocolate products and producing new chocolate products for customers, it helps Cadbury to have an edge over its competitors. Cadbury also has to offer the price of their products at a competitive price as this adds value to the product as well, if the product it priced to high then customers will choose...

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