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Branding and Culture Jamming We are surrounded every day by big brands, corporations and media on all sides. In fact, it would be hard to avoid being told that you need the latest pair of diesel jeans, ipod nano or Gucci perfume. Of course, we need the jeans or we won't look good, the ipod to be cool, and the perfume to be classy, don't we? This is what the adverts tell us and is why promoting your brand of product is so important. They need to show us, the consumer, something that we aspire to be, to have or to be associated with. This is what branding is, making your product different from the rest of them, giving it an identity. This is very important from the company's point of view. I mean, we buy things to make ourselves feel good and to present an image or a 'brand'...

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