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Barnados advertising comparisons.  

Member rating: 7 out of 10 stars (1 vote) | Words: | Submitted: Mon Oct 06 2003

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Barnados advertising comparisons The first advert we looked at was from the 1999/2000 barnados advertising campaign. The advert is an A3 poster of a young black boy on the edge of a tall block of flats, the area is dark and he is facing downwards. Above his head is the name Martin Ward It is high angle shot showing that he is at a great height. He is wearing a very large yellow shirt and large shorts. There also is a paragraph explaining that he was made to feel worthless as a child. The Barnados campaign shows that problems that some people face stem from having a difficult childhood and that they can help stop problems before they go too far. The fact that the boy is wearing brightly coloured clothing gives him an innocent appearance, as the rest of the picture is dark and gloomy it juxtaposes him with his surroundings,...

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