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Assessing an advert for Diamond White which is a strong cider alcoholic drink.
Member rating: No Rating | Words: | Submitted: Thu Jan 15 2004
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SaNjE Balendra This is a advert for Diamond White which is a strong cider alcoholic drink. It is advertised on the loaded Magazine. It is presented in a unique way using the central image and visual metaphor of the brain. Theoretically it is the dominant controlling organ of the body, but the advert ironically encourages liberation from control advising us to take a drink on the "White Side". On the advert they have two diverse side of a head a "Left Side" and a "White Side" both sides have a passage routing with interesting objects. The Left side which is placed in the top left hand corner has dull, old fashioned objects. On the White side the objects are imaginative and interesting making the audience more eager towards the drink. The advert uses a white clear background with an orange stripped background for the caption. On the advert the brain is separated...
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