Analysis of a Levi's Advert

... Russia The first thing we notice about the advert is that it is shot in black and white, supposedly to show the severity of Russia. It looks like an olden style black and white film, and feels very retro. The advert starts off with a close up of a picture, with the face of the Russian leader, Lenin. As the camera moves down, it shows a traveller about to go through customs. The camera then zooms in on the baggage check, and the traveller's face soon turns anxious. The inspector or the customs officer then checks the baggage, with a sinister look on his face. The traveller obviously has something to hide judging by the look on his face. The customs officer almost instantly guesses that something's wrong. There is a magazine in the bag with a picture of James Dean on the front. An important military officer walks past, which

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