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Analysis for Jeep Grand Cherokee The advert denotes a jeep on rough terrain driving past a wooden shack. The scene is set in the countryside where nothing can be seen for miles. The writing takes up a small amount of the whole page, which shows the advertisers, want you to concentrate on the jeep rather then the text. The anchor on the advert could be interpreted in different ways to the intended one. '8 on the Richter scale' shows the jeep is powerful and can blow anything away. 'Richter scale' is probably the keyword as it connotes ideas of power and strength. The wooden hut looks like it has been in an earthquake but in fact the advertisers wants to show you can drive it and feel commanding. At the bottom of the advert it tells you about the engine specification and the luxurious interior. The company wants to show off the...

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