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Analysis of Actimel advert The advert on "Actimel" from Heat magazine advertised on the centre pages of the magazine has been chosen for analysis in this unit. The advertisers have placed this advert in the centre pages because when the reader turns to the page atomically sees the advert. The reader will be attracted to the advert because of the following presentational devices used in the advert e.g. colour, price, slogan, size of font and picture. The advertisers uses the phrase "Reinforce your family's immune system" by breaking the words down one by one we see what this phrase actually means Reinforce means to strengthen that all ready there and protect it this item is valuable to the reader. "Your" refers to belonging to or an associated with an unspecified person or people the advertisers are generally referring to families were a mother is present because the advert is placed in a women's...

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